Actor Brad Pitt has released a new genderless skincare line expired by his ’90s girlfriend Gwyneth Paltrow’s infamous Goop.
The Bullet Train star announced his Le Domaine this week with items such as serum, cleanser and face cream.
He credited Paltrow, who he dated between 1994 and 1997, with the inspiration behind his foray into the beauty world, Page Six reported.
“I love what Gwyneth’s done (with Goop),” the 58-year-old told British Vogue.
“She is still a really dear friend, and she has built this empire. She has always had that in her as a curator, and it’s been a lovely creative outlet for her.”
He added that the Iron Man actor was probably the first person to get him to wash his face twice a day.
Pitt’s new project was actually influenced by two of his former flames: Le Domaine’s formulas are based on the grapes grown at Chateau Miraval, the French vineyard he and Angelina Jolie bought together in 2008.
Pitt developed the science-backed brand in partnership with the Perrin family, the Château Beaucastel vintners with whom he also worked on his Château Miraval Côtes de Provence Rosé.
Accordingly, Le Domaine’s products harness the antioxidant powers of grapes and contain GSM10, an exclusive molecule that includes a combination of the fruit’s skin and seeds.
According to the brand’s website, Le Domaine also “wants to help slow the process of skin ageing and give everyone, regardless of gender or skin type, the opportunity to age well.”
Still, Pitt reassured British Vogue he doesn’t “want to be running from (ageing).”
He added: “It’s a concept we can’t escape, and I would like to see our culture embracing it a bit more, talking about it in those terms.
“Something we discussed (in founding Le Domaine) was this headline of ‘anti-(ageing).’ It’s ridiculous … But what is real is treating your skin in a healthy manner.”
While Le Domaine plans to release a fourth product — The Fluid Cream — in January, it remains to be seen whether Pitt will someday expand his range into one as sprawling as Paltrow’s.
This story originally appeared on Page Six and reproduced with permission